This PR Campaign was for the 27th Annual United States of Asian America Festival (USAAF), a two-month showcase from April 25 to June 23 in San Francisco. The PR strategy focused on local San Francisco/Bay Area press, AAPI/Filipinx media outlets, and arts & culture event features. The campaign goal was to drive ticket sales and highlight the rich cultural contributions and diversity of San Francisco’s Pacific Islander and Asian American communities.
Read MorePR For The People alumnus, Edward Gunawan: I set out some very specific measurable PR/Marketing objectives for this campaign, and I’m proud to say that we met and, in some cases, exceeded them, including landing 8 press hits!
Read MoreI wound up with more press than I expected for the anniversary. I was amazed by the turn out, proud of myself for being able to get 7 Mile House more known to the public, and forever grateful for PapaLoDown Agency’s guidance to make all of this success possible.
Read MoreI’ve always been interested in social impact work, and I got the chance to combine social impact and entertainment as an intern under UNDSCVRD SF’s BrownThought Academy. During my internship, I was introduced to PapaLoDown Agency and became even more interested in the mission and work that PapaLoDown dedicates itself to.
Read MoreMy experience has been humbling, now realizing all the work and research it takes to connect with a publication. As far as amplifying stories of each respective campaign, I felt a greater appreciation for the cause and mission, and the story behind it.
Read MoreWhile the COVID-19 pandemic has postponed AHOR exhibitions, including my solo show, I learned to adapt by promoting the online events through which I present AHOR, honing my writing skills through crafting photo essays and newsletters, intentionally using social media to share bits about my practice, and pitching my story to media outlets.
Read MoreI think the biggest lesson for me personally is that mindset is such a huge part of pitching yourself. Several years ago I did a lot of work to get over self-promotion, but after taking this workshop I realize that I still have some ways to go to get over artistic insecurity. I have been examining a lot of the limiting beliefs that are holding me back from diving into self-promotion.
Read MoreIt has been a super informative process. The education we’re getting through this program is helping us to think about our external communication in a whole new light.
Read MoreI’m using new tech tools that I hadn’t utilized before, like Google Alerts, Google web analytics, Slack, and Zoom. I’m still working up the nerve to be on Twitter on a regular basis because now I know that’s where the journalists are.
Read MoreCommunity Well is looking for a volunteer to assist with research and admin support to the Community Well Marketing Coordinator. A great opportunity to learn basic PR skills!
Read MoreMeet the “PR for the People” Spring 2020 batch! Excited to announce Hope Meng, Erina Alejo, Dara del Rosario (for SOMARTs Cultural Center), and Jean Chen (for Inkblot Gallery), will be participating in the six-month program that guides each participant through PapaLoDown Agency’s signature PR campaign system.
Read MoreFrom this PR campaign I am looking to bring a greater expanded awareness of prosperity in communities of women of color. I want to start a conversation that looks at prosperity as a multi-dimensional conversation that includes fulfillment, purpose, wellness, spirit, joy, and money through media channels that can help to amplify this message.
Read MoreBack in May of this year, I successfully ran a 30-day Kickstarter campaign and raised $23,350 USD for the production of this book. I’m now in the midst of making that book real and planning for its official launch on November 21st in Toronto and on December 8th in San Francisco.
Read MoreMy PR Campaign aims to raise visibility about an augmented reality pop up that I’m hosting on October 19th, 2019 at Undiscovered SF. The series of interactive photos shares unique and meaningful stories from Filipino-American womxn and extends invitation to others to share their own stories.
Read MoreIn general, I'm more aware now, of what themes are being written about in media, and to think about how those themes might relate to my own work. I'd also say that the role of PR has changed in my mind, from something vague and mysterious, to "story doula." It's about facilitating stories into existence.
Read MoreNBC News published an article this week, highlighting the impact Kearny Street Workshop and the 20th Anniversary of the APAture Festival has had on Hollywood’s APIA representation!
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