PR For The People Workshops
Jason Bayani (Poet, Kearny Street Workshop), Paloma Concordia (PapaLoDown Agency), Jenna Peng (PapaLoDown x APICC PR Intern), Robert Handa (Host, NBC News), and Melanie Elvena (API Cultural Center), on the set of NBC Bay Area for a tv interview on the program, ‘Asian Pacific America’.
PapaLoDown Agency is bringing our signature system for planning and executing a PR campaign, to the people!
We believe everyone should be seen, their stories documented in news sources, and available to educate, inform, inspire, and take action in telling their story.
In this program, we’ll guide you through the PapaLoDown signature PR campaign system, advise you on strategy, and teach you how to utilize PR tactics to amplify and document your story through the media.
This is not a program that teaches you how to grow your Instagram, this is not about Facebook ads, or newsletters, although we will discuss these things too. The ultimate goal of this program is to get your stories told through the media (print, online, tv, radio, podcast, etc), which will document, and promote your campaign, event, milestone, new product/service launch; and/or position you as an expert in your field. The skills you learn will allow you to use them again and again across different industries.
What will you gain from this program?
A basic understanding of the public relations role in building brand awareness, community building, and partnerships, that impact the growth of your organization or business.
You will learn how to launch a PR campaign, in real time! with PapaLoDown’s guidance and signature system, the workshop sessions will take you through the step-by-step process of planning and executing a campaign.
*NEW* You will create a crisis communications plan and be prepared if/when a crisis happens.
Learn new skills, tactics, and mindset for yourself/biz/org.
In our group sessions, you’ll build new relationships (and strengthen ones you already have), with people in your industry/field/community.
Interested In Taking The Workshop?
If you can say yes to these questions, this would be a good workshop for you to take!
I can commit to an average of 5-10 hours per week, including regularly scheduled meetings and trainings.
I have invested in other training programs to grow my business or learn new skills.
I have an event, launch, or something I think is “newsworthy” happening in the next 6 months.
I don’t have an event or launch between those dates, but still want to position myself or my brand as an expert, or the “go-to” expert/company/org in my field.
I want to learn a new skill and/or build capacity for my career or business.
Workshop Options
Ideal for individuals that enjoy learning in a group environment and want to connect with other creatives on the same journey of amplifying their stories. Meets bi-monthly, virtual.
ENROLLMENT OPEN! Deadline July 31, 2024 for Fall 2024 Cohort! email karla@papalodown.com for details
An asynchronous learning experience. Learn the first steps in setting up your brand or business for a PR Campaign! Along with the instructional video, get access to templates, and optional monthly group consultations. Investment $44.00
Ideal for individuals that want a focused training experience, with one-on-one coaching. We set you up for success, and you make it happen! Meets every other week, virtual. Open enrollment is available.
Who’s participating in the workshops?
Jenna Peng secured this KQED Arts feature for the 22nd Annual United States of Asian America Festival through her internship with PapaLoDown and API Cultural Center.
“I’ve learned that being a publicist often means acting as a translator between the client and the press. Through this internship, I’ve learned how to effectively frame stories for writers. So thinking about – How can I draw out possible narratives around our shared areas of interest? How does the work of a local API arts organization connect more broadly to Bay Area communities or national news? How is API history and heritage compelling and significant in and of itself?”
Paloma B. Concordia, CEO PapaLoDown Agency
About the facilitator: Paloma B. Concordia was born and raised in the San Francisco Bay Area, and gives credit to New York City for developing her business-savvy state of mind. Her education and career began in the fashion and retail industry, (*graduating cum laude with an A.A. in Merchandise Marketing & Management from the Fashion Institute of Design and Merchandising in San Francisco, and a B.A. in Marketing from the Laboratory Institute of Merchandising in New York City), and transitioned into the music business at the height of the digital media boom. Inspired by progressive artists in the Bay Area, Paloma began to explore youth empowerment programs and social justice initiatives and found her passion in supporting the progressive arts community through public relations.
Paloma has served as a program coordinator in partnership with Beats Rhymes and Life, and the East Bay Asian Youth Center in Oakland, CA, as well as a Program Director with a non-profit arts organization, the Estria Foundation.
Combining her experience in these fields, she founded the PapaLoDown Agency in 2009, a boutique public relations company specializing in a client base of entrepreneurs and community organizations in the arts, entertainment, and youth empowerment spaces.
The PapaLoDown Promise
When you work with the PapaLoDown Agency you can trust that the team is organized, efficient, and professional. Our service systems, and business policies and procedures, ensure we deliver exceptional service every step of the way.
This PR Campaign was for the 27th Annual United States of Asian America Festival (USAAF), a two-month showcase from April 25 to June 23 in San Francisco. The PR strategy focused on local San Francisco/Bay Area press, AAPI/Filipinx media outlets, and arts & culture event features. The campaign goal was to drive ticket sales and highlight the rich cultural contributions and diversity of San Francisco’s Pacific Islander and Asian American communities.