Frequently Asked Questions

What is Public Relations?

Public Relations is the management of information between your brand and the public. Public relations specialists often act as a brand's spokesperson and manage their reputation and external communications. They establish & maintain relationships with your company’s target audience, the media, tastemakers, and other opinion leaders.

Why should I hire a Public Relations company? 

Companies often opt for public relations specialists since publicity has greater credibility with the public than advertising. Many hire public relations firms on a monthly retainer because it ensures clients a certain level of services, and requires consistent outreach to secure the best results. 

When should I hire a publicist?

When you're ready to amplify your voice and get your brand out to a new audience. When you're ready to receive new opportunities, and can dedicate the time to do the work and level up. *Plan to hire a publicist six months to 1 year from the launch of a service/product or event, or want representation on an on-going basis.

What kind of clients do you work with? 

We work with entrepreneurs that have been in business for at least five years and have a strong vision for their brand. We work with women and minority-owned companies or led organizations, that use their platforms to advance social justice issues and/or empower women. 

What type of press have your clients been featured in?

Our clients have been featured on tv, radio, print, and online media outlets including the San Francisco Chronicle, SF Examiner, East Bay Express, Oakland Tribune, San Francisco Magazine, Thrillist, 106.1 KMEL, 94.1 KPFA, KCBS, ABS-CBN, KTVU, KRON4, ABC7, NBC Asian America, 7x7 Magazine, EaterSF, NPR, LA Times, KQED, Forbes, NY Times, and more.

What is it like to work with the PapaLoDown Agency?

Public Relations is personal to us, and we know having a passionate team behind you matters. Our team prides itself on solid communication skills, organization, transparency, efficiency, and passion. This means you will always know what project we're working on, and your calls/emails/texts are responded to promptly. As a boutique agency, we only work with a small number of clients at a time, ensuring the appropriate care and time is taken for our client’s success. Our background in fashion, retail, restaurants, non-profits, music, and visual arts, reflects our diversity and ability to work across different industries. 

Our values are rooted in “people over profits” anti-racism and anti-oppression movements. If these values are aligned with yours, we’d love to learn more about your goals and how PR can support that growth.

How much does it cost to hire a PR company on a monthly retainer?

Average industry rates differ on the size of the company. Based on our research, large PR Agencies start at an average of $10k/month (big names at 20k/mo), while small Boutique PR Agencies can start at an average of $2500/month. PR should be part of your budget as you grow your business. It’s an investment for the legacy of your name, brand, or organization.

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