Posts in Evergreen
PR for the People Spotlight: Joanna Cayanan for United States of Asian America Festival 2024

This PR Campaign was for the 27th Annual United States of Asian America Festival (USAAF), a two-month showcase from April 25 to June 23 in San Francisco. The PR strategy focused on local San Francisco/Bay Area press, AAPI/Filipinx media outlets, and arts & culture event features. The campaign goal was to drive ticket sales and highlight the rich cultural contributions and diversity of San Francisco’s Pacific Islander and Asian American communities. 

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What is a Publicist? Is a Publicist Right for Me?

Publicists serve as the bridge between an organization or person, and the media. Publicists develop relationships with journalists, editors, producers, and influencers; and create strategies that generate buzz around your event or brand. There is always an opportunity to improve the public perception of your organization, and that’s where publicists come into the picture.

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