Posts in PapaLoDown Updates
PR for the People Spotlight: Joanna Cayanan for United States of Asian America Festival 2024

This PR Campaign was for the 27th Annual United States of Asian America Festival (USAAF), a two-month showcase from April 25 to June 23 in San Francisco. The PR strategy focused on local San Francisco/Bay Area press, AAPI/Filipinx media outlets, and arts & culture event features. The campaign goal was to drive ticket sales and highlight the rich cultural contributions and diversity of San Francisco’s Pacific Islander and Asian American communities. 

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A Letter of Solidarity from the PapaLoDown Agency: Free Palestine

As a public relations agency, we cannot turn away from 75+ year ongoing genocide in Occupied Palestine that is connected to oppression across the globe (past and present). While the U.S. government and mainstream media continue to mislead the public about what is happening in Gaza — we must CHANGE THE NARRATIVE, and center the voices of the Palestinian people whose demands for an immediate ceasefire and humanitarian aid are loud and clear.

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Impacting Headlines Through Public Relations

Headlines are the first thing that people see when they come across an article or news story, and they play a crucial role in determining whether or not people will engage with the content. It also helps shape public perception of your brand or organization leaving a lasting impact. Our work as Publicists not only impacts headlines, but also documents stories for public archive, advocates for their recognition as experts and change makers, and develops relationships on behalf of our clients.

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PR for the People Spotlight: Jolo Merilleno | PR Apprentice

I’ve always been interested in social impact work, and I got the chance to combine social impact and entertainment as an intern under UNDSCVRD SF’s BrownThought Academy. During my internship, I was introduced to PapaLoDown Agency and became even more interested in the mission and work that PapaLoDown dedicates itself to.

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PR for the People Spotlight: Erina Alejo | Artist

While the COVID-19 pandemic has postponed AHOR exhibitions, including my solo show, I learned to adapt by promoting the online events through which I present AHOR, honing my writing skills through crafting photo essays and newsletters, intentionally using social media to share bits about my practice, and pitching my story to media outlets.

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Intern Spotlight: Jenna Peng

Not being from a place with these strong community bonds, I came to SF wondering how to curate engaging sites for community organizing and collective imagining. And the answer is – it’s happening here, has been happening here. The artist and art-making is inextricable from radical community care. It feels rare, special, and also wonderfully matter-of-fact. - Jenna Peng, PapaLoDown Intern

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The Asian Pacific Islander Cultural Center and PapaLoDown Agency Team Up to Hire a PR Intern!

Looking to break into public relations and digital marketing? If you love supporting arts and entertainment projects by people of color-owned, and/or women-owned businesses who work to better their community, then this is the internship for you! PS - it's paid! 

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