Enrollment Open! PR For The People Group Cohort Fall 2023
Amplify and Document your Story/brand/campaign with Papalodown Agency
PapaLoDown Agency is bringing our signature system for planning and executing a PR campaign, to the people! Sign up for the group cohort starting September 12, 2023. Facilitated by PapaLoDown Agency founder, Paloma B. Concordia.
We believe everyone should be seen, their stories documented in news sources, and available to educate, inform, inspire, and take action in telling their story.
In this program, we’ll guide you through the PapaLoDown signature PR campaign system, advise you on strategy, and teach you how to utilize PR tactics to amplify and document your story through the media.
This is not a program that teaches you how to grow your Instagram, this is not about Facebook ads, or newsletters, although we will discuss these things too. The ultimate goal of this program is to get your stories told through the media (print, online, tv, radio, podcast, etc), which will document, and promote your campaign, event, milestone, new product/service launch; and/or position you as an expert in your field. The skills you learn will allow you to use them again and again across different industries.
WHAT WILL YOU GAIN FROM THIS PROGRAM?
A basic understanding of the public relations role in building brand awareness, community building, and partnerships, that impact the growth of your organization or business.
You will learn how to launch a PR campaign, in real time! with PapaLoDown’s guidance and signature system, the workshop sessions will take you through the step-by-step process of planning and executing a campaign.
Learn new skills, tactics, and mindset for yourself/biz/org.
In our group sessions, you’ll build new relationships (and strengthen ones you already have), with people in your industry/field/community.
INTERESTED IN TAKING THE WORKSHOP?
If you can say yes to these questions, this would be a good workshop for you to take!
I can commit to an average of 5 hours per week, including regularly scheduled meetings and trainings.
I have invested in other training programs to grow my business or learn new skills.
I have an event, launch, or something I think is “newsworthy” happening in the next 6 months.
I don’t have an event or launch between those dates, but still want to position myself or my brand as an expert, or the “go-to” expert/company/org in my field.
I want to learn a new skill and/or build capacity for my career or business.
Limited spots available
Deadline To Register September 1, 2023
Have questions? email karla@papalodown.com
Hear from our clients how pr for the people impacted them!
This PR Campaign was for the 27th Annual United States of Asian America Festival (USAAF), a two-month showcase from April 25 to June 23 in San Francisco. The PR strategy focused on local San Francisco/Bay Area press, AAPI/Filipinx media outlets, and arts & culture event features. The campaign goal was to drive ticket sales and highlight the rich cultural contributions and diversity of San Francisco’s Pacific Islander and Asian American communities.