UNDISCOVERED SF — a Filipino creative market produced by Kultivate Labs and Make it Mariko — returns for its seventh season, honoring the 50 year anniversary of Hip Hop with three block parties on August 19, September 16, and October 21 in SOMA Pilipinas with the main entrance located at 5th and Minna Street. This year’s Filipino American Block Party theme celebrates Hip Hop’s past, present, and future influence and impact on Filipinos, and how Filipino Americans have also influenced Hip Hop respectively. UNDSCVRD’s first block party on Saturday, August 19 debuts with internationally renowned DJ Neil Armstrong, rapper Rocky Rivera with DJ Roza, and DJ Icy Ice of the Beat Junkies. Toro y Moi will donate his ‘Mahal’ tour jeepney bus to SOMA Pilipinas, becoming a permanent love letter and contemporary landmark to the Filipino community.
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