San Francisco’s only Filipino-inspired night market is back, and in a brand new location
San Francisco’s only Filipino-inspired night market is back, and in a brand new location
Pioneer Turntablists DJ Qbert and Shortkut to headline opening night
SAN FRANCISCO - June 26, 2018 - The highly anticipated second season of downtown San Francisco’s only night market, UNDISCOVERED SF, will launch every third Saturday of the month (July - October), from 4p-10p. The family-friendly night market located in SOMA Pilipinas, San Francisco’s Filipino cultural heritage district, has moved from its original location at the San Francisco Mint, to across the street, behind the San Francisco Chronicle parking lot (401 Minna St). The free monthly night market highlights the diverse spectrum of food popups, artists, performers, local businesses, and community organizations in the Bay Area, especially among Filipino-American entrepreneurs and talent from SOMA Pilipinas. UNDISCOVERED SF is a project of Kultivate Labs, a non-profit business accelerator that advances socially conscious commerce.
“We are creating an experience around what the Filipino-American community in the Bay Area feels like, looks like, sounds like, and tastes like. Last year, we were limited by capacity in the SF Mint, so this year we’re excited to move fully outdoors into open public space for everyone to enjoy. There aren’t a ton of family-friendly nighttime events, and that’s one of my favorite parts of UNDISCOVERED SF — seeing all ages come together to shop local, support up-and-coming Filipino entrepreneurs, and enjoy music and dance.”
Kicking off the festival on July 21 are the legendary DJs Qbert and Shortkut of the Invisbl Skratch Piklz, playing a rare collaborative set together on 4 turntables; alongside new school tastemaker Kronika of Soulection.
“Filipino-American DJs Qbert and Shortkut are considered the pioneers of Turntablism and rank up there with Hip-Hop’s elite. They also happen to be from the Bay Area, and we’re thrilled to showcase two local legends who paved the way for an entire generation of DJs, including myself.
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With last year’s attendance hitting 35,000 for the season, the night market’s new location will accommodate thousands more. Attendees can expect the best in Bay Area nightlife with access to plenty of Filipino food pop-ups, over 50 retail and fashion vendors, experiential art, and a wide array of live performances by popular artists. Retailers include ASMBLY HALL, Bayani Art, Little Honey Vee and NOVUS VETUS, to name a few. Crowd favorite food vendors will include Jeepney Guy, Mestiza, Lumpia Company and Frozen Kustard. For a full list of performers and vendors visit undiscoveredsf.com.
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WHAT: UNDISCOVERED SF is a free, family-friendly, monthly night market highlighting the diverse spectrum of food pop-ups, artists, performers, and local businesses in the Bay Area, especially among Filipino-American entrepreneurs and talent from SOMA Pilipinas, San Francisco’s Filipino Cultural Heritage District.
WHEN: Every third Saturday of the month
July 21
August 18
September 15
October 20
TIME: 4pm - 10pm
WHERE: Behind the San Francisco Chronicle building at 401 Minna St.
RSVP: http://undiscoveredsf.com
PHOTOS: https://drive.google.com/drive/folders/1bIghEbKmgDv4NjkdDsvWX5S0TCDUWXuZ?usp=sharing
ABOUT UNDISCOVERED SF
UNDISCOVERED SF is a non-profit venture designed to jump-start economic activity and public awareness of SOMA Pilipinas. UNDISCOVERED SF is part of a multi-prong strategy to build a thriving new commercial corridor in the SOMA Pilipinas cultural district by 2020. The vision is to incubate a batch of innovative retail concepts, award-winning restaurants, and neighborhood-serving businesses that are culturally relevant, financially resilient, and adaptable to the market needs of all San Franciscans. The UNDISCOVERED SF night market is the first step in showcasing the very best in the SOMA Pilipinas community’s arts, music, food and emerging retail brands. For more info undiscoveredsf.com
ABOUT SOMA PILIPINAS
In April of 2016, the City's Board of Supervisors unanimously passed legislation zoning out a massive stretch of land in San Francisco's red hot SOMA (South of Market) area. Bounded by 2nd St. to the east, 11th St. to the west, and Brannan to the south, SOMA Pilipinas represents a diverse selection of small businesses, parks, and community service groups that have served the thriving Filipino community for decades. On August 18, 2017, SOMA Pilipinas launched their newest initiative to build public awareness and economic activity with a monthly night market: UNDISCOVERED SF. For more info somapilipinas.org
ABOUT KULTIVATE LABS
Kultivate Labs is a non-profit business accelerator that aims to create a thriving commercial ecosystem for businesses in San Francisco’s SOMA Pilipinas cultural heritage district. For more info kultivatelabs.com
Q-BERT (INVISIBL SKRATCH PIKLZ)
DJ Q-Bert, born Richard Quitevis, is widely regarded as the most highly skilled skratching DJ that has walked this planet. As one of the founding members of the band Invisibl Skratch Piklz, Q-Bert is one of the pioneers of turntablism, layering drums, basslines, and scratch solos on top of each other. He's a 4 time DMC Champion, was awarded America’s Best DJ in 2010, and was featured in various films including the highly acclaimed documentary, Scratch, and in his own animated/live action movie Wave Twisters. Through his own company Thud Rumble, QBert has been able to expand his influence in the culture; designing and releasing innovative DJ products, collaborating with the most successful DJ companies in the industry, teaching on his online DJ school QBert Skratch University, appearances in various video games including DJ Hero 2 and doing post-production for other film projects. For more info djqbert.com
SHORTKUT (BEATJUNKIES/TRIPLE THREAT)
A founding member of the Invisibl Skratch Piklz and Triple Threat DJ crews, Shortkut is one of the West Coast's most respected turntablists. Born Jonathan Cruz, Shortkut began DJing in 1987 at the age of 12 and soon joined his first DJ crew, Just 2 Hype!, shortly thereafter. At 18 he helped found the Invisibl Skratch Piklz with Mix Master Mike, Q-Bert, and DJ Disk. The Piklz went on to become one of the most influential DJ crews of the '90s, leading Shortkut to a membership in the Beat Junkies and remixes for Ras Kass and Ozomatli. In 2003, Shortkut's other longstanding DJ group, Triple Threat, issued its debut album, Many Styles. Today, Shortkut is one of the most in-demand DJ's in the world, showcasing his talents from San Francisco to Manila, London to Tokyo, and everywhere in between. For more info djshortkut.com
KRONIKA (SOULECTION)
Growing up in Manila, Angel Mercado, aka Kronika, was surrounded by music. Whether it was vibing out to her father’s jam sessions, sifting through her cousins’ dusty record collection, or tape recording her favorite radio station after school, Kronika was always searching for the perfect beat. Upon moving to Los Angeles, she immersed herself in the thriving “beat music” scene—the experimental hip-hop scene that was born at legendary club night Low End Theory in LA. It led to a chance encounter with Low End Theory founder Daddy Kev, who discovered her talent as a DJ. Today, she is responsible for talent scouting and artist development for one of the hottest music collective/labels, Soulection, making noise around the world with their signature “Sound Of Tomorrow.” Having commanded a wide range of dance floors from major cities in the U.S., to the legendary Low End Theory, SXSW and Jazz Reggae Fest, as well as joining the Swedish band Little Dragon on their 2017 Spring Tour, etc., Kronika is known for her vast musical knowledge, truthfully nurtured from her early years growing up in the Philippines. For more info soulection.com
PRESS CONTACT:
Paloma Concordia
paloma@papalodown.com