“In our obsessive wish to arrive, we often forget the most important thing, which is the journey.”  – The Pilgrimage, Paulo Coelho

Working with iLL-Literacy for the past two years has been a blessing and an amazing journey.  I often get on them about not taking the time to reflect on their accomplishments,  but hey, I can’t knock the hustle and the never ending determination to maximize their potential as artists, educators, and entertainers, which often leaves minimal time for reflection.

So let me take you through iLL-Literacy’s journey in 2008 and give you a brief summary of what was accomplished, the lessons learned in the process, the achievements, and what my role was in the adventure.

- “iLL-Literacy” name and logo legally trademarked 
- iLL-Literacy experiments performing with a live band and writing songs as a collective
- Dahlak (and I), negotiated (our first!) licensing deal with mycypher.com
- Ruby releases her first published work “Miss Universe”
- Dahlak releases mixtape “Live From The Boondocks – Commencement, A Kanye West Tribute”
- Ruby has earrings designed for Miss Universe by MADE Jewelry
- Ruby’s first feature on the cover of a magazine (OAKBOOK)
- Ill-Literacy tours nationwide on the “Natural Electricity” Tour

hmmm…. I might be forgetting some things, but considering I took a personal hiatus for more than half the year working with ANY clients, I must say that iLL-Lit did quite well with minimum help from Papa Lo. 

I want to highlight one particular accomplishment which actually began back in 2007 when I first signed on with iLL-Lit.  The first thing I did as their PR manager was to help them trademark their name and logo.  This process takes about a year, and we really couldn’t have picked a better time, because early 2008 iLL-Literacy was sent a cease and desist letter from another group with a similar name.  To make the long story short, iLL-Literacy was proactive and thorough with their paperwork and now legally own the name and logo “iLL-Literacy”!

For me personally, if I don’t ever get them on the cover of Fader Magazine, or a clothing sponsorship with Creative Recreation, or help them get booked on a stage at SXSW, at least I did help them secure their brand and gave them peace of mind, that no one can take away the name they have worked so hard to build. 

As an independent artist, the smartest thing you can do for yourself is to make sure you OWN all your work.  From your name, your logo, website, lyrics, beats, etc., legally owning all your work should be the first step you make when you’re ready to really make this a lifelong career.  The process is time consuming and can be very confusing, so you have to be serious about yourself and your art, or else you’re just wasting a lot of time and money.

Overall, 2008 was a good year for all of us, we worked hard, we played hard, and we continue to push each other in our careers and personal relationships.  Every year there is progress, which is a positive sign that independent artists DO NOT need a label to be successful.  What is needed, is strong management skills, open communication, accountability, organization, and a dope graphic designer (thank you soooo much Adriel!).  It is a team effort, a community effort, and although there are struggles, there is comfort in knowing that compromising yourself and your work is not a factor in the success.  I’m not saying, that getting signed is a bad thing, but you are definitely going to be trading off some freedom for luxury.   But why trade in your freedom, when you can have your cake and eat it too…

Yay! I’m so happy and proud of Miss Universe – Ruby Veridiano-Ching!!

Pick up Oakbook Magazine so you can have Ruby’s first magazine cover archived in your files.  They’re all over Oakland, check here for locations: http://theoakbook.com/MoreDetail.aspx?Aid=2691&CatId=15

For those of you outside of the Bay email editors@theoakbook.com for a copy.

www.theoakbook.com
www.rubyisill.com