This past Sunday was a huge celebration in the entertainment industry as the Grammy’s recognized artists from around the world.  For Director Patricio Ginelsa, this past Sunday’s celebration also marks his directorial television debut to a nationwide audience of millions!

“Love (Cupid Style)” PREMIERE PARTY, 10:57pm, 2/8/09 from Kid Heroes on Vimeo.

Check out the music video for the song “Love” by Greyboy Featuring Nino Moschella, which Patricio directed for a Lincoln Automobiles commercial.  The storyline concept brings a “Men In Black” approach to the fairytale idea of Cupid.  I can see this as a blockbuster film in the making…i’m jus sayin!  Another great element to this project is that Bambu plays the lead role of Cupid!!

http://tinyurl.com/baeobe

Check out the Behind the scenes segment below, to get the full concept of the storyline, and how this project came together.

If you missed Bambu’s acting debut last year, check out the short film “Being Reel”, also directed by Patricio Ginelsa.

www.kidheroes.net/love

ps. It definitely feels like Cupid has touched down in the Bay, spread love ya’ll!

I’m sure Bambu never thought he would end up getting screen time during the Grammy’s…

Patricio Ginelsa (Kid Heroes Productions) is the WINNING Director for a music video entry “Love (Cupid Style)”.  The video will premiere THIS SUNDAY NIGHT as a 30 second commercial during the CBS broadcast of the GRAMMY AWARDS. I don’t know exactly WHEN the commercial will air but the telecast begins 8pm Eastern and Pacific Time this Sunday, February 8.

The commercial will then prompt viewers to visit a CBS website to watch
the ONLINE PREMIERE of the FULL COMPLETE 5 MINUTE VERSION
of the MUSIC VIDEO.

The video is one of FIVE winners, all part of a huge national ad campaign
called “PROJECT RISING STARS”. Lincoln, Y&R Team Detroit, and
Filmaka, a global creative community, are helping up-and-coming
filmmakers realize their dreams with this Lincoln Music Video Challenge.
More than 300 submissions were received, with 14 Semi-Finalists. Each
video will include a song from an emerging artist, and will highlight the
2009 Lincoln MKS luxury sedan.

The video features the song “LOVE” by Greyboy (featuring Nino Moschella).
I have to admit it was the most grueling shoot I’ve ever completed, but
also the most exhilarating. Did I mention it also features rap artist Bambu
as a lead Cupid angel?

SPREAD THE WORD AND WATCH THIS EXCLUSIVE VIDEO NOW!
Help us spread the word and get all your friends and family members
to watch or record THE GRAMMY AWARDS on CBS this SUNDAY.
Until the official CBS link is announced, visit http://www.kidheroes.net/love
for all the central updates, links, photos, and more info!

As an added treat, here’s your EXCLUSIVE FIRST LOOK at our
winning video! LUMPIA MAILING Subscribers get first dibs at the
MAKING OF “LOVE (CUPID STYLE)” !!!

To watch the video visit
http://www.kidheroes.net/love

THE PASSWORD is: passion (all small letters)
 

I’m calling it now… One day, Director Patricio Ginelsa and (actor) Jonah Deocampo will be nominated for an Oscar.  Hmmm… what will I wear?!

ps. Bambu and DJ Phatrick show in SF tonight at Elbo Room!!