I’ve been watching the iLL crew work on this musical project for over a year now, and although I haven’t been as involved this time around, watching from the outside has been just as exciting.

iLL-Literacy always seems to impress me with not only their artistic direction, but their business savvy thought process.  For the release of their first album (ever), they took their promotional campaign to the digital streets, and created a viral campaign that values QUALITY over QUANTITY.

Discussing this with Drizzletron the other day, we both agreed that getting a feature on a blog, magazine, etc., has more value when the person writing about the album actually listened to it, as opposed to just copy and paste features.  With over 50 blogs invested in iLL-Literacy for this campaign, the sonic virus that is iB4the1.1, is sure to make a few folks iLL out there. (sorry, i can’t help making these puns!)

I’m excited to see how iB4the1.1 pushes iLL-Literacy to the next level in their career… watch, listen, partake in all that is iLL…

iLL-Literacy Experience: The Live Show from ill-literacy on Vimeo.

screen shot from iLL-Literacy website

Well, this has been in the making for a while now… I remember chillin with Ruby, Phatty, and Adriel at the pool in Berkeley last year, and this concept of “pretty bouyant” came up… long story short – we got some fresh, funklectric music coming out the speakers ya’ll!! 

Across cyberspace, and all up in your interface–it is with technically-advanced pleasureness that we present to you, Pretty Buoyant Society: a hi-octane force of musical extravagance that finds its roots in Hong Kong, Taiwan, and America.  PBS ambassadors Drizzletron (of iLL-Literacy) and DJ Phatrick serve a first taste entitled “Schizophrenic Love,” a tale of romance so forlorn, the volcanic powers of the lava lady Golda Supernova had to be summoned.  Add the eruptive heat from the b-side “Hot Chocolate,” and you have the most delicious download your hard drive will ever coax into its cache. – PBS

DOWNLOAD HERE: http://www.illshare.net/schizophreniclove/

WWW.PRETTYBUOYANTSOCIETY.COM