What is Public Relations?
Public relations (PR) is the practice of managing the flow of information between an organization and its publics.  PR gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.  PR can be used to build rapport with employees, customers, investors, voters, or the general public.

What is Marketing?
Marketing is a management process through which goods and services move from concept to the customer. As a philosophy, it is based on thinking about the business in terms of customer needs and their satisfaction.

What is a Consultant?
A consultant is an experienced professional who provides expert knowledge for a fee.  He or she works in an advisory capacity only and is usually not accountable for the outcome of a consulting exercise.

How do I know if I need a PR and/or Marketing Consultant for my career or business?
Researching options is a good indication you’re seeking help.  Learning all the basics of the industry takes time, and time equals money, so having someone by your side as you navigate through the obstacles can provide for you the confidence and knowledge to achieve your goals.  Having a consultant on your team can alleviate the stress of not knowing what direction your headed in, what moves to make, or how to manage your budget.  Investing in a consultant can save you time and money in the long run.

What services does Papa Lo Down offer?
The services offered through Papa Lo Down vary from writing a Bio, figuring out logistics for an event, learning how to be organized and efficient in your work space, understanding basic professional work ethics, knowing how to promote your business, and general business consultation.  For a full description of services check HERE.

Are services available a la carte or do I have to use them all?
Papa Lo Down’s services are made specifically with an entrepreneur’s budget and capacity in mind.  Therefore, you get the help and guidance as you need it, when you’re ready to tackle that specific task, and when you have the budget to invest in your career/business.

How much of my budget will be used for Papa Lo Down services?
Clients have two options for service rates -
Option A- Hourly Rate: An hourly rate service is recommended for a la carte needs (i.e. bio, booking advice, one-sheet) 
Option B - Monthly Rate: A monthly rate service is recommended for extensive projects, clients who want continuous service and added value options (i.e. research, networking referrals, news & info for your biz emailed directly to you, business opportunity referrals)

What type of clients does Papa Lo Down typically work with?
Past clients have usually self managed their business/career, and are considered “independent”. 

Who are your past/current clients?  
Papa Lo Down clients range from fashion, music, entertainment, education, and community based projects. For a full list of past and present clients check back soon.

Can Papa Lo Down work with clients in different states and countries?
Yes, thanks to technology Papa Lo Down can make it happen! Depending on the client’s needs this would be evaluated on a case-by-case basis.

Papa Lo Down also offers PR & marketing workshops. Where can I attend or book a workshop in my city?
Papa Lo Down workshops are developed for independent artists/businesses in mind.  Workshops are an extension of services offered through Papa Lo Down, and can be booked for individual or group settings.  These workshops are also available for high school students, and will be tailored to address youth related topics of interest.  For detailed info check HERE. 

For more information please contact paloma@papalodown.com