Current Projects

Hello there world,

My name is Paloma Belara. Since the summer of 2005 I have been developing what is now, Papa Lo Down PR & Marketing. Below are a list of companies that I am currently working with (in a variety of capacities), from the industries of - Fashion, Music, Art, Entertainment, Education, Youth, and Community. These are all areas of my life that I am passionate about, and that I believe fit together perfectly, just like the pieces of a puzzle. I’ve chosen to invest my time in supporting the growth and progress of these artists, companies, and organizations because of their positive impact on society. If you are not familiar with the names below, I encourage you to discover and be inspired…

—————————————————————————————————-

· Publicist/Booking Manager for Ruby Veridiano-Ching. A poet, arts educator, VJ/television host, performing artist, model, fashionista, and formerly touring (and sole female) member of acclaimed spoken word collective iLL-Literacy.

· Publicist for Estria Miyashiro. A graffiti living legend from SF (via Hawaii), who educates youth, and promotes community activism through art.

· Publicist for My Peoples, a reggae/rock/hip hop band from SF, (formerly known as Kapakahi), that have been making some of my favorite music of all time.

· West Coast Sales Rep for MADE Jewelry. A SF based, independent jewelry company founded by Abigail Rivamonte and Debbie Sheen, that design fashion forward pieces, for forward thinking women.

· Project Coordinator for F.R.E.S.H the Magazine, a youth based media publication produced by students at Oakland High School in Oakland, CA. (in coordination with Beats, Rhymes, and Life, and the East Bay Asian Youth Center).

· Business Advisor for iLL-Literacy. The Bay Area’s critically acclaimed spoken word collective, and New York’s iLLest arrival into the entertainment industry.

· Promotions Manager for Devil’s Pie. A monthly soul party with locations in SF & LA, created by DJ Phatrick in 2007.

· Speaker for FIDM (Fashion Institute of Design and Merchandising). The West Coast’s leading fashion, design, and entertainment college, (and my alma mater!).

· Volunteer for NFTE (National Foundation for Teaching Entrepreneurship) – A youth based organization promoting business knowledge in high school classrooms across the country.

@papalodown

RT @estriabattle: new flyer for #estriabattle is ready to go! http://ow.ly/i/3zef 9 hours ago September 2, 2010

RT @estriabattle: Peep this video & see some of the graff artists that will be @ #estriabattle 10/3! http://ow.ly/2yxIZ follow @estriabattle 9 hours ago September 2, 2010

Peep this video & see some of the graff artists that will be @ #estriabattle 10/3! http://ow.ly/2yxIZ DON'T SLEEP- follow @estriabattle 10 hours ago September 2, 2010

RT @estriabattle: We need more contestants & 1 living legend for a judge! Please repost! Thank you! 1 day ago September 1, 2010

RT @rubymsuniverse: Are you a mutli media artist? Would u like to collab w/ me on a piece for UN International Day of Peace? This is HUGE. 1 day ago September 1, 2010

That’s what (s)he said…

"Paloma Belara is a Queenpin. Untouchable. Innovative. Kind. Generous. Her work ethic and hustle is on point. She commands enormous respect from the Hip Hop communities in the Bay to LA to New York and beyond. I love that she actually knows what she's talking about. When I need to catch up on music, fashion, art, and other urban lifestyle trends, I can always count on her blog "Papalodown" to deliver the best tips, the dopest reviews, and the freshest perspectives." - Weyland Southon (Hard Knock Radio)

"Paloma has the strong kind of work ethic and passion that's hard to find nowadays. Whether it was my LUMPIA PALOOZA concerts or the Black Eyed Peas BEBOT music video shoot, Paloma has always been consistant in giving me 100 precent of her time and effort. It's always inspiring to see someone so involved in the scene and really get sh*t done, all for the love of arts and community. She is a team player and someone you most definitely want to have on your team." - Patricio Ginelsa (Kid Heroes Productions)

"In the Bay Area where art and innovation can be found on every corner, it's very difficult to stand out as a creative force. Paloma tackles that head-on, and has quickly become a vital asset to artists in the area and beyond. She is generous with her ideas because she can afford to be--constantly offering a new perspective and brutally honest with her feedback. There are a lot of people out there who can attribute much of their success to Paloma's efforts." - Adriel Luis (iLL-Literacy)

“Paloma Belara is a beautiful rarity in the industry: she represents integrity, brilliance, and unwavering respect. A breath of fresh air, she treats her artists with sincere devotion and genuine interest in the betterment of their careers- any artist would be lucky to be represented by her.” - Ruby Veridiano-Ching (iLL-Literacy)

“Paloma’s work ethic and willingness to explore unconventional marketing and business tactics has given my business a very noticeable boost. Investing in her has been one of the best decisions I have made as an artist.” - Bambu (Native Guns)

"Paloma is fully dedicated to the people around her, and it shows in her approach to her work in music and entertainment. She is very sharp, honest and industry-savvy. A great person to have by your side." - AJ Calomay (Xylophone Films)