My very first press release and introduction to the career of Public Relations happened in New York City, back in 2004. I was attending college at the Laboratory Institute of Merchandising, where I got my B.A in Fashion Marketing.
Even though I was attending a fashion college, my projects were always about something else, including the entertainment industry. So I guess it’s not a surprise that my career now includes both fashion and entertainment, (with a sprinkle of education for good measure).
With the recent news of Ruby Veridiano being a finalist for head blogger at Alicia Keys’ project “I Am A Superwoman” (www.iaas.com), I realized that not only has Ruby’s career come full circle at this point and time (cause I believe she’s got this gig!), but so has my own, as a publicist.
You see, the project in my PR class, six years ago, involved planning an event, writing a press release, FAQ sheet, bio, and a press kit for a client. The client I chose to take on was Alicia Keys. I kept my project throughout the years, and I’m glad I can still look back at it now…

I always knew that my career, and my passion was about helping other people shine. Ruby and I have been working together since 2007, and over the years we’ve also become close friends, and family. It’s truly a blessing to work with her and see how she’s manifested her career.
I believe my success is in the success of others… I shine, you shine.
ps. Thank you Alicia Keys, for inspiring me all those years ago…