writing a bio

December 11th, 2009 · No Comments · General Management, Marketing & Promotions, Publicity

Lately I’ve been writing a lot of bio’s, so I decided to share my process…

First thing I do is ask the client to write up their bio in their own words.  Nobody knows you better than yourself, and I can’t make things up out of thin air.  Next, I edit the information and construct it to be concise, informative, and captivating.

Media and industry professionals do not have a lot of time to waste reading someone’s entire life story in the bio, that’s what interviews and FAQ’s are for, so you want to capture their attention and give the key points quickly.

The main points to remember are:

- Should not be more than a paragraph
- Don’t use fluffy words just to fill up space
- Capture the who, what, when, where, why of the person in a concise description
- Tell a (short) story that will entice the reader to learn more
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