With the success of electing Barack Obama as the democratic presidential candidate I wanted to share an article I read in Fast Company a while back entitled “The Brand Called Obama”. As much as politics plays a role in achieving Obama’s seat in the White House, marketing, branding, and promotions is a major factor as well. All these elements are very similar to the success of the independent artist.
BarackObama.com features constant updates, videos, photos, ringtones, widgets, and events to give supporters a reason to come back to the site. On mybarackobama.com, the campaign’s quasi-social network, Obamaniacs can create their own blogs around platform issues, send policy recommendations directly to the campaign, set up their own mini fund-raising site, organize an event, even use a phone-bank widget to get call lists and scripts to tele-canvass from home.
I recommend reading the entire article as well as researching the elements on Obama’s website and see how you can apply it to your own marketing strategies. This is also a great resource to get all the information about Obama’s policies and all the up to date information about this historical election.
www.barackobama.com
Fast Company – The Brand Called Obama
1 response so far ↓
1 Jose Gutierrez // Jun 11, 2008 at 7:05 pm
Inking deals with so-called “street” artists is also a major success factor. http://obeygiant.com/post/check-it-out#more-697
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